Relevant Communications is a results-driven Public Relations, Publicity and Marketing Agency working with a vast and varied repertoire of clients within the fine art and museum world as well as the discipline and market track of consumer branding. Relevant has been an industry leader in the world of fine art gallery initiatives and celebrity artist publicity; garnering international, national, regional and local in-market press for gallery events, concert tours, and all levels of traveling exhibition. Through Relevant’ s unique and fresh approach to PR initiatives, social and digital media and the changing nature of product and consumer experiences, the company prides itself on visibility and results-driven PR mechanics to provide clients with successful platforming for their individual or product branding needs.
Relevant Communications is also at the forefront of bringing global brands to American consumers via public relations campaigns, and specializes in tailoring global clients’ needs to American consumer trends and analytics, providing a bridge for brands between American and global markets.
Our Fine Art and Museum Division provides Fine Art Gallery Initiatives, Celebrity Artist Publicity, Gallery Event Initiatives, Concept and Exposure, Public Relations, Product Placement, Event Exhibition, Special Event Marketing, and cutting-edge online, social and digital press and media initiatives in the genre of Fine Art. Our experience and expertise have allowed us to become regarded as the industry-standard for public relations and marketing efforts in the Fine Art Exhibition genre, as well as the promotion and PR of major traveling exhibitions, including the three-year multi-city tour of the blockbuster exhibition “Our Body The Universe Within” and “Mummies of the World”, which premiered at the California Science Center in Los Angeles in July of 2010,
Our expertise in facilitating PR campaigns on behalf of museum-based exhibitions was pioneering and significant, as Relevant’ s CEO and founder, Allison Zucker-Perelman, was a pioneer in the use of social and digital media platforms and initititatves for use in promoting traveling exhibitions. Allison and her staff have continued to maintain the industry standard for these multi-tiered campaigns, and become the leader in celebrity artist public relations.
Relevant has vast expertise in the worlds of Individual Artist Celebrities, Fashion and Celebrity Brand Creation, and has been at the forefront of many Celebrity awareness campaigns throughout the years.
Relevant Communications currently represents some of the country’s most venerable Fine Art Galleries, including AFA for their Soho, New Orleans, Las Vegas and Bellcastle locations, Ann Jackson Gallery in Atlanta, Galerie Michael in Beverly Hills, Off The Wall Gallery in the heart of Houston’s Galleria, and hundreds of venerable galleries worldwide.
The firm also represent individual Celebrity Artists for their exhibitions, among them the iconic Peter Max, Jane Seymour, Alexandre Renoir, Grace Slick, Chase Art for their “Hats Off to Dr. Seuss” North American multi-city tour, Park West Galleries, the world’s largest independent art dealer, Road Show Company, Wentworth Galleries, The Limelight Agency, Stephen Holland, Pierre Matisse, Alexandre Renoir, Bill Mack, Mackenzie Thorpe, Sebastian Kruger, Tom Everhart, Harry Benson, Bernie Taupin, The Salvador Dali Collection, Romero Britto, the Modern Masters Collections, and a host of other luminaries in the genre.
Relevant Communications represents major rock stars for their fine art exhibition; including the Art of John Lennon Collection, Mick Fleetwood of Fleetwood Mac, Grace Slick, Ringo Starr, Michael Cartellone of Lynyrd Skynyrd, and Rick Allen of Def Leppard.
Our consumer branding division handles specialty campaigns in all categories, bringing a celebrity focus and a distinctive “sizzle” to new product launches, re-branding campaigns to re-position products at the consumer and trade levels, and to assist a company with all aspects of bringing a new product or service to market.
The CEO and founder of Relevant Communications, Allison Zucker-Perelman, has an extensive background in both Emerging Media disciplines and consumer products and services, with clients that have included McDonald’s Corporation, The National Football League, Nabisco Brands, LaDove International, John Hancock Financial Services, Fleet Financial Services, and PepsiCo’s subsidiary Frito-Lay.
The company is based in Boca Raton, Florida, with offices in Nashville, Tennessee.